Design isn’t just for marketing – it’s your secret sales weapon

When people think about design and creativity in business, they often picture marketing campaigns, flashy ads or eye-catching social media posts. But more and more of our clients are realising that design also has a critical role to play sales and bid support. 

We’ve seen a significant rise in the number of companies asking us to help with tender submissions, pitch decks and funding documents — places where first impressions matter just as much as they do in advertising, but where clarity, structure and professionalism can tip the balance between success and failure. 

Take, for example, our client in the ticketing technology space. They regularly submit tenders that run to 60–100 pages, packed with technical detail, have varied team input and layers of data. The challenge? Each section is often written by a different person, the formatting is inconsistent, the visuals cluttered, and the final submission — though full of value — becomes hard to read and harder to love. 

That’s where we come in. Using our skills in document design, typography, brand alignment and data visualisation, we help transform these dense documents into cohesive, elegant, easy-to-read submissions. We apply consistent structure, redesign tables and charts, introduce subtle brand elements, and elevate the document into something that feels polished, considered and professional — all while working within strict submission guidelines around word count, page limits and formatting. 

In another recent project, a client preparing a major European funding application came to us with thousands of words of written content, headshots and bios, maps, app data, stats and photographs — all of which had to sit together in a single document. What started as a chaotic collection of assets became, through careful layout and consistent design, a clearly signposted, beautifully structured document. We delivered it in Canva so they could continue to fine-tune their content and take full ownership of the final submission — combining creative impact with complete flexibility.  

And it’s not just tenders. We’ve helped many clients overhaul their PowerPoint presentations too. Sales decks, investor pitches, credentials slides — these are often put together in a rush, or evolve over time with input from different people. We help pull them into line: simplifying layouts, introducing consistent styling, applying brand colours and fonts, and finding the right visual hierarchy to make messages land. 

Whether it’s a 100-page bid or a 10-slide pitch deck, the principle is the same: great design makes your business look more professional, more serious and more ready to deliver. It shows you’ve put thought and care into your work. It makes information easier to read and absorb. And it helps you stand out in the right way — often in situations where your competitors won’t have done the same. 

Because at the end of the day, these aren’t just documents. They’re business-critical opportunities. And professional design gives you the best possible chance to win.