How We Work
Listen. Think. Create. That, in a nutshell, is what we do. Whether it's brand strategy or a new website; an advertising schedule or a digital campaign, we go through the same simple process. And it all begins with you.
We believe that producing exciting, impressive results for our clients should be a simple, enjoyable process where we work in close partnership to create outcomes that set your products, project, business or brand apart.
We ask the right questions, so you can give us the answers that point us in the right direction. Sometimes we will ask difficult or uncomfortable questions.
But by the end of it, we will have a pretty clear understanding of where your business – your brand – is going. Whatever your requirement, we'll rigorously question until we have all the information we need to move to the next stage.
We immerse ourselves in the information we have from you, and supplement it with our own research, to make sure your brief is in the right ballpark.
We invest time in thinking, because we want to make sure we get it right first time, rather than wasting your time with ideas that don't meet your needs. Once we are sure we have captured the essence of what we need to do, we can start the creative process.
Ideas. Strategies. Media plans. Design. Concepts. Copy. We love this part. It only works if we've done the listening and thinking part. And we especially love the bit when we get to tell you about or show you our ideas, and test them out on your, and sometimes our target audience.
Of course, this is a simplification. We could add more words – challenge, advise, interrogate, deliver, we could go on. But why complicate it? It's a simple process and it works, every time.
Our focus is always on delivering a solution that meets your business needs.
Creativity always serves a purpose – it has no business value in its own right. Whether you are looking to increase traffic to your website; raise brand awareness; attract talented people to work for you; reposition your business; advertise a product; communicate with a new audience; promote an event, or create a single ad, we will always make sure our solutions answer a need.
Sprague Gibbons have always shown creativity in their design of our investment sales brochures with a friendly service and a quick turn - around.Andy Sayner, Senior Director, CBRE
We are indebted to the wisdom, innovation and friendship of Peter and his team at Sprague Gibbons who have helped us achieve this position over 25 years. Frankly, they are the best in the business and we love them.Stephen Bampfylde, Partner at Saxton Bampfylde
We outsourced our website design to SG and they did a spiffing job – quite brilliant. Our onsite conversions increased by 30% giving us a great ROI.Andrew Hurst, Managing Director, Global Vans
We have worked with Sprague Gibbons for many years, and they consistently bring just the right mix of creativity to their work, ensuring it is audience appropriate as well as having high impact.Tim Davis, Head of Cushman Wakefield, Bristol