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SEO Basics: What Every Business Needs to Know

SEO Basics: What Every Business Needs to Know

Search engine optimization (SEO) is the process of growing a website’s organic search traffic. It helps show Google that you most deserve to rank. Higher rankings lead to increased traffic. (Hardwick, J, 2023) 

SEO involves five main steps:  

  • Keyword research. Find what people search for. 
  • Content creation. Craft content for searchers. 
  • On-page SEO. Make your content as clear as possible. 
  • Link building. Build trust and authority from other websites. 
  • Technical SEO. Help search engines find, crawl, and index your content efficiently. 

 

How SEO Delivers Real Results and Why It Should Be Part of Your Strategy in 2025 

In today’s digital landscape, search engine optimisation (SEO) is undoubtedly essential for growth. SEO is the process of increasing a website’s visibility in organic search results. Put simply: it helps show Google that your site deserves to rank higher. And higher rankings mean more traffic, more leads, and ultimately, more business. 

At Sprague Gibbons, we’ve proven the difference effective SEO can make, firsthand. 

Take one of our clients, for example. In January 2024, they were getting just 245 unique visitors to their website. After working with our SEO team on a tailored strategy, they’re now seeing over 2,000 monthly visitors, a 122% increase in organic traffic.  

So, What Does SEO Involve? 

While the specifics vary from business to business, SEO typically includes five core areas: 

1. Keyword Research

This is where it all begins. We identify the phrases and questions your audience is actually searching for, so your content speaks directly to their intent. 

2. Content Creation

Great content is the engine of SEO. We create search-optimised copy that not only ranks well, but also engages and converts the right people. 

3. On-Page SEO

From meta descriptions to page structure and keyword usage, we fine-tune every element to ensure your content is clear, relevant, and fully aligned with best practice. 

4. Link Building

Building high-quality backlinks signals to Google that your site is trustworthy and authoritative and helps you climb the rankings. 

5. Technical SEO

Behind the scenes, we make sure your website is fast, mobile-friendly, easy to use, and indexable by search engines. 

 

Why It Matters: 

  • The truth is, SEO doesn’t deliver overnight wins, but it does deliver sustainable, long-term growth. With the right strategy and expertise behind it, the results speak for themselves. 
  • At Sprague Gibbons, our SEO experts work as an extension of your team, blending creativity with data, and insight with action. Whether you’re starting from scratch or looking to scale your performance, we can help you get found by the people who matter most. 
  • Interested in growing your organic traffic in 2025? Let’s have a chat about how SEO could work for your business.