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You’ve launched your website—now what? 10 smart ways to drive B2B traffic

You’ve launched your website—now what? 10 smart ways to drive B2B traffic

Your new website is live - congratulations! It’s fresh, modern, and finally reflects the quality of your business. But here’s the truth: going live is just the beginning. 

Too often, businesses invest heavily in design and development, only to assume visitors will magically appear. But your website isn’t a magnet on its own—it’s more like hosting a brilliant party but forgetting to send out the invitations. No matter how great it looks, no one will show up unless you actively tell the right people, in the right places, that it’s happening. 

This is where the important work begins. 

Getting your site live marks the end of one project—but the start of a much bigger opportunity: driving targeted traffic, engaging your audience, and turning interest into action. Below, we’ve outlined key strategies—tailored especially for B2B companies—that will help you promote your site, build visibility, and ensure it starts delivering results. 

1. Start with the basics

  • Setup analytics & conversion tracking: Install Google Analytics, Tag Manager, and set up goal tracking or e-commerce funnels so you can see where visitors come from and what actions they take. 
  • Test your site endtoend: Ensure forms, CTAs, and mobile views all work flawlessly to avoid lost leads early on. 

2. Leverage your existing networks

  • Email outreach to contacts: Send a launch announcement to your network and encourage them to forward or share. 
  • Notify strategic partners: Ask referral partners, vendors, industry associations, and clients to highlight your new site via their own newsletters or blogs. 
  • Employee and team activation: Provide templated social posts or email snippets so staff can easily share and amplify. 

3. Publish fresh, valuable content

  • Launch announcement post: Write a high value blog post about the site launch—include the story behind the build, key features, and user benefits. 
  • Regular valueled content: Aim for a B2B blog cadence (e.g., 1–2 posts monthly) that tackles industry pain points, case studies, or howtos. 

4. Actively promote via social media

  • LinkedIn-first strategy: Share launch updates and blog posts on your company page and ask team members to re-share with personalised comments. 
  • Paid promotion: Use LinkedIn or X to promote goal driven posts to audiences based on job titles, company size, or industry. 

5. Guest contributions & backlink outreach

  • Industry guest posts: Pitch to trade or niche sites and link back to relevant site pages or resources. 
  • Resource link building: Reach out to directories, associations, and complementary service sites to list your new content or tools. 

6. Use PR & your professional profile

  • Industry press release: Issue a launch announcement—especially if tied to a partnership, expansion, or new service. 
  • Personal branding: Engage in LinkedIn articles, webinars, and interviews that link back to your site. 

7. SEO: Build for longterm discoverability

A. Onpage & technical SEO setup

  • Conduct keyword research targeting your clients’ pain points and needs. 
  • Optimize page titles, headings, meta descriptions, URLs, and image alt text. 
  • Create clean, crawlable site architecture with a sitemap and allow Google bots via robots.txt. 

B. Content strategy for SEO

  • Build cornerstone pages on primary services or solutions. 
  • Publish topical, targeted blog posts (e.g., how-tos, industry insights). 
  • Update and repurpose evergreen content based on performance data. 

C. Ongoing SEO & performance tracking

  • Monitor Google Search Console and Analytics for ranking, clicks, CTR and crawl issues. 
  • Audit technical performance quarterly—page speed, mobile responsiveness, broken links. 
  • Continually refine keywords, internal links, and on-page structure. 

8. Digital marketing activities to accelerate growth

Paid advertising 

  • SEM (Search Ads): Run Google Ads targeting keywords relevant to your services. 
  • Paid social: Promote content or gated assets (e.g., whitepapers) on LinkedIn or X to decision-makers. 

Email marketing 

  • Drip nurture campaigns: Use segmented email flows to guide prospects through your services. 
  • Lead magnet strategy: Offer industry checklists, templates or reports to capture prospects and route them back to your site. 

Retargeting & remarketing 

  • Set up remarketing campaigns via Google, LinkedIn, Meta to re-engage site visitors who didn’t convert. 

Partnerships & digital channels 

  • Collaborate on webinars, podcasts, or co-branded assets with related service providers. 
  • Encourage client testimonials and case studies, then amplify them across all owned channels. 

9. Measure, iterate, and expand

Core KPIs: traffic (organic/paid/referral), time on page, bounce rate, form fills, and ROI. 

Hold monthly reviews to assess performance by channel; double down on top converters, refine underperformers. 

Conduct at least one audit every quarter to discover new keyword opportunities or content gaps. 

10. Scale & evolve

Double down on top-performing content—turn blog posts into webinars, toolkits, or infographics. 

Test new channels like podcast sponsorships or influencer collaborations targeting marketing decision-makers. 

Evaluate emerging channels (TikTok, Threads) if appropriate for brand positioning or thought leadership. 

 

Final Takeaways 

By combining: 

  1. Foundational work (analytics, usability, launch messages) 
  2. Ongoing SEO and content 
  3. Strategic paid & partnered outreach 

… you set the stage for consistent growth—and a website that continues attracting the right audience, month after month.