Brand Development
Crafting brands with purpose, personality, and punch.
Your brand is more than a logo—it’s your story, your voice, and your promise. At Sprague Gibbons, we work with ambitious businesses to create brands that don’t just look good but mean something and deliver business advantage. Whether you're a fledgling startup finding your feet or an established business ready to level up, we bring the creative firepower and strategic know-how to help your brand shine.
Visual identity:
Look the part
First impressions count. We design logos, colour palettes, typography, and brand visuals that make your brand instantly recognisable—and impossible to ignore. Our process? A deep dive into what makes your business tick, turning your essence into a visual identity that speaks volumes.
Brand messaging:
Sound as good as you look
What you say (and how you say it) matters. We craft brand voices that are as distinctive as they are effective—whether that’s sharp, playful, authoritative, or all-out rebellious. From taglines to tone of voice guidelines, we make sure your messaging cuts through the noise.
A consultative approach:
Built with you, not just for you
We believe the best brands come from collaboration. Our team of strategists and creatives work alongside you, digging into your business, your customers, and your ambitions. No fluff, no jargon—just clear thinking, fresh ideas, and a process that makes it all feel effortless.
Why work with us?
- Creative excellence – We know our craft. Great ideas, beautifully executed.
- Strategic thinking – Your brand isn't just a look—it’s a business tool. We make sure it works.
- Easy process – No drama, no fuss. Just great branding made simple.
Let’s create something brilliant together.
To find out more about our tried and testing brand development process, get in touch now. Our approach is flexible and scalable, to suit your business, your team, and your time availability.
A few examples
We’ve worked with many businesses, of all shapes and sizes, ages and stages, and worked on every brand projects large and small, from refreshes to full rebrands.
FAQs
Yes! A strong brand identity is what makes you memorable. Even if you're a startup or small business, a clear brand strategy helps build trust, attract customers, and differentiate you from competitors. The earlier you establish your brand, the stronger your foundation for growth. Branding isn’t just for big corporations—it’s what turns first-time customers into loyal advocates.
Plus, our small business branding solutions are flexible, with tailored packages that suit your budget. Whether you need a logo design service or a full brand identity design, we’ll create something powerful without breaking the bank.
Branding doesn’t have to be an all-or-nothing investment. We tailor our approach to your budget, focusing on the elements that will deliver the most value first. Think of branding as an investment rather than an expense—it pays off in customer trust and long-term business growth.
Yes! We streamline the process, taking the heavy lifting off your plate while keeping you involved at key decision points. You don’t need a big team—just a willingness to collaborate, and we’ll handle the rest.
Think of branding as the foundation of your marketing strategy. Without a strong brand, lead generation can be expensive and ineffective. A well-defined brand builds recognition and trust, making it easier to convert leads into customers.
It depends on the scope, but typically, a brand refresh can take 4-8 weeks, while a full rebrand may take 3-6 months. We ensure the process is as efficient as possible without compromising quality.
Not necessarily! A rebrand doesn’t always mean a new logo. Sometimes, refining your messaging, colours, or visual identity is enough. If a new logo is needed, we ensure the transition is smooth and cost-effective. We can also “evolve” your logo, tweaking and refining it to make it stronger, whilst keeping it close to your current logo.
Brand evolution is about keeping what works and enhancing it for today’s market. Our rebranding services help businesses modernise while maintaining the essence of what made them successful in the first place. Your customers also expect you to move with the times, and to invest in your business and a well-executed brand refresh will impress them.
Yes! A strong employer brand helps attract top talent and retain great employees. We help businesses define their brand positioning and create messaging that connects with both employees and customers. aligning with their culture and values. We have been working with clients on employer brand and communications since day 1, so have plenty of expertise in this area.
We don’t just create visual identity designs—we craft authentic, purpose-driven brands that fuel business growth. Our approach is consultative, creative, and collaborative, and we take the time to evaluate your whole business, your sales process, your markets, even your team, and find out what makes you tick. Our deep dive approach ensures we help you establish a brand that is strategically sound and visually stunning.
Of course. We offer an initial consultation where we can explore your needs, challenges, and goals—no pressure, no jargon, just a helpful conversation. Whether you need a full brand development strategy or just a logo design service, we’re happy to chat and explore the best approach for your business.