Brand strategy and development

Big ideas, built for real businesses

It would be easy to dismiss “brand” or “branding” as something only big companies with deep pockets need to worry about. But in reality, brand is a simple and powerful concept — and it’s just as vital for small businesses and start-ups. It’s the foundation for all effective marketing: understanding (and articulating) what your business does, why it exists, how it does it, and who it’s for. Without that clarity, marketing becomes guesswork — messages miss the mark, audiences switch off, and budgets get wasted. A strong brand brings focus and purpose, helping you communicate the right things, in the right way, to the people who matter.

Whether you're a startup finding your footing or an established SME looking to refresh your identity, we can work with you to create a brand that truly reflects your business.

We offer a full spectrum of brand services, from initial strategy to full activation, tailored to your needs and budget.

Our brand services include:

Brand strategy and positioning

We start by getting to know your business inside and out. Through workshops, stakeholder interviews, and market research, we uncover insights that shape your brand's direction. We'll help you define your unique value proposition and position in the market.

Visual identity design

Your visual identity is more than just a logo—it's the face of your brand. We create cohesive and flexible design systems that include colour palettes, typography, imagery, and more, ensuring consistency across all touchpoints.

Messaging and tone of voice

What you say and how you say it matters. We'll develop a messaging framework and tone of voice that resonates with your audience and aligns with your brand's personality.

Brand guidelines and toolkits

To keep your brand consistent, we provide comprehensive guidelines that cover visual and verbal elements. These toolkits empower your team to apply the brand correctly across various platforms and materials.

Brand activation

A brand comes to life through its application. We assist in rolling out your new or refreshed brand across all channels—be it your website, social media, packaging, or marketing campaigns.

Flexible and collaborative approach

We understand that every business is different. That's why we offer flexible engagement models—whether you need a complete brand overhaul or just a refresh. We can work on a project basis, provide ongoing support, or collaborate with your in-house team.

Our goal is to make the branding process accessible and effective, without unnecessary complexity or cost.

HOW
WE
WORK Our process for producing work

Let's (re-)build your brand together

Ready to create a brand that truly represents your business? Or give your existing brand a shot in the arm? Let's chat about how we can bring your brand to life.

Contact sarah@spraguegibbons.co.uk to arrange a chat.

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IN
TOUCH Contact Sprague Gibbons

FAQs

Yes! A strong brand identity is what makes you memorable. Even if you're a startup or small business, a clear brand strategy helps build trust, attract customers, and differentiate you from competitors. The earlier you establish your brand, the stronger your foundation for growth. Branding isn’t just for big corporations—it’s what turns first-time customers into loyal advocates. Plus, our small business branding solutions are flexible, with tailored packages that suit your budget. Whether you need a logo design service or a full brand identity design, we’ll create something powerful without breaking the bank.

Branding doesn’t have to be an all-or-nothing investment. We tailor our approach to your budget, focusing on the elements that will deliver the most value first. Think of branding as an investment rather than an expense—it pays off in customer trust and long-term business growth.

Yes! We streamline the process, taking the heavy lifting off your plate while keeping you involved at key decision points. You don’t need a big team—just a willingness to collaborate, and we’ll handle the rest.

Think of branding as the foundation of your marketing strategy. Without a strong brand, lead generation can be expensive and ineffective. A well-defined brand builds recognition and trust, making it easier to convert leads into customers.

It depends on the scope, but typically, a brand refresh can take 4-8 weeks, while a full rebrand may take 3-6 months. We ensure the process is as efficient as possible without compromising quality.

Not necessarily! A rebrand doesn’t always mean a new logo. Sometimes, refining your messaging, colours, or visual identity is enough. If a new logo is needed, we ensure the transition is smooth and cost-effective. We can also “evolve” your logo, tweaking and refining it to make it stronger, whilst keeping it close to your current logo.

Brand evolution is about keeping what works and enhancing it for today’s market. Our rebranding services help businesses modernise while maintaining the essence of what made them successful in the first place. Your customers also expect you to move with the times, and to invest in your business and a well-executed brand refresh will impress them.

Yes! A strong employer brand helps attract top talent and retain great employees. We help businesses define their brand positioning and create messaging that connects with both employees and customers. aligning with their culture and values. We have been working with clients on employer brand and communications since day 1, so have plenty of expertise in this area.

We don’t just create visual identity designs—we craft authentic, purpose-driven brands that fuel business growth. Our approach is consultative, creative, and collaborative, and we take the time to evaluate your whole business, your sales process, your markets, even your team, and find out what makes you tick. Our deep dive approach ensures we help you establish a brand that is strategically sound and visually stunning.