Content Strategy & Creation
Telling the right story, in the right way, to the right audience
Content is the thread that runs through everything we do — it builds your brand, drives traffic, powers your SEO, and keeps audiences engaged. At Sprague Gibbons, we don’t just create content — we help you figure out what to create, and why. From topic generation to content formats, our recommendations are grounded in a deep understanding of your business, your goals, and often the insights gained through our SEO work.
Whether you need a full content strategy or just help creating consistent, on-brand materials, we’ll work with you to craft content that connects, wherever it’s seen.
What we do
Content strategy and planning
Based on your goals, we advise on content themes, post and article ideas, and the formats most likely to perform. Our recommendations are shaped by your audience, your tone of voice, and our experience across industries — plus insights from your SEO data, site performance and marketing analytics.
Copywriting and editorial
We write everything from website copy and product descriptions to blogs, brochures and brand storytelling. We can refine your tone of voice or help you define one, ensuring everything sounds like you — just sharper.
Social media content
From curated image-led posts to long-form LinkedIn pieces, we create content that’s right for each platform and tailored to your audience. We also offer full monthly content plans, captions, creative and scheduling.
Email campaigns and direct marketing
We write and design emails that people actually want to read — and that get results. Whether you're nurturing leads or promoting a campaign, we handle copy, layout, testing and optimisation.
Digital content and lead magnets
eBooks, white papers, interactive PDFs, downloadable guides... the list goes on. We produce longer-form content designed to inform, persuade and convert.
Branded and designed assets
Our design team produces visually strong content assets — from infographics and carousels to event handouts and sales toolkits.
Tied in with SEO, strategy and brand
Content doesn’t exist in a vacuum — it works best when it’s fully aligned with your brand strategy, SEO plan and marketing objectives. That’s how we approach it. We think big-picture, ensure connection across disciplines, and keep focused on goals and ROI.
