Dufrain
The brief was clear: to create a website that’s scalable, flexible and easy to manage, something that could grow with Dufrain as they continue to lead the way in data and AI consulting.
Overview
We partnered with Dufrain to deliver a full redesign and rebuild of their digital presence. The guiding goals were:
- build a site that’s scalable, flexible and easy to manage, able to grow in step with Dufrain’s ambition
- preserve and enhance SEO performance, protect existing rankings and set up for further growth
- present their services, insights hub and case studies in a clear, compelling way
- create a structured, easy to use CMS to manage the extensive site content
In short: a site that works beautifully now, and can expand with Dufrain’s future product and service roadmap.
Features & Highlights
- Modern, clean, responsive design which adapts seamlessly across devices
- Intuitive navigation that surfaces deep service offerings and verticals without user overwhelm
- Expandable case studies & insights hub, making it easy to grow with new content
- Strong social proof & testimonials, the homepage and internal pages display client quotes, logos, and success stories
- Clear presentation of four-step framework messaging - Understand, Accelerate, Create, Protect - showing how Dufrain works Dufrain
- Client case studies, demonstrating breadth of expertise and experience, hosted in dedicated section and dynamically signposted throughout the site (e.g. redress & remediation for a large UK bank) Dufrain
- Scalable infrastructure that allows new service lines, products, and partnerships to be added easily
Results
Because the site has only just been launched, long-term results are continuing to emerge. But early indicators and anecdotal feedback are positive:
- Dufrain’s brand now presents more confidently; the design reinforces their position as a tech-led, modern firm
- Content organization and UX clarity have improved, making complex services more accessible
- The foundations have been laid for stronger SEO growth and a more sustainable content expansion path
Additionally, Dufrain continues to demonstrate thought leadership in data & AI, for example in their published client successes, industry verticals, and insights hub, and the new site gives them a more robust home for that content.
Redesigning and rebuilding our website was a major project for Dufrain at a time of accelerated growth and change in the business. The team at SG supported us all the way, taking the time to understand our goals and challenges, helping us evolve our brand to reflect our position as a leader in data and AI consulting and organise our extensive content to maximum effect.
The result is a modern, scalable, SEO optimised website that’s easy for us to manage, performs brilliantly, and presents our content in an intuitive, dynamic way. The team was creative, organised and highly collaborative throughout - a real pleasure to work with.
