PPC (Pay-Per-Click) advertising
Drive immediate results with targeted PPC campaigns
Pay-Per-Click (PPC) advertising is a simple and effective way to get your business seen by people who are already looking for what you offer. Whether they’re searching for your services on Google or browsing online content related to your industry, PPC gets you in front of the right people at the right time.
It’s flexible and easy to control — you set the budget, and you only pay when someone clicks. That makes it a great option for businesses that want clear, trackable results without committing to a huge spend.
PPC can work in isolation, but it works best as part of a broader marketing mix. When people already know your brand — and associate it with quality, trust or expertise — they’re more likely to notice and click on your ads.
But it’s also a great starting point for getting traffic to your site quickly, especially if you’re not yet ranking in search engines or just getting established.
Why choose our PPC services?
It all begins with a clear plan. We work closely with you to understand your business, your audience, and your ambitions. From there, we build a bespoke social media strategy that covers:
- We make it easy: PPC can look complicated from the outside, but we aim to keep things clear and straightforward. We explain what we’re doing at every stage, share how decisions are made, and you’ll always have visibility of what’s happening and why.
- Strategic planning: We collaborate closely with you to understand your business goals, crafting PPC strategies that align with your objectives.
- Expert management: Our team brings extensive experience in managing campaigns across platforms like Google Ads and Bing Ads and we’re constantly watching over your campaigns to keep them working at their best.
- Transparent reporting: We don’t deal in smoke and mirrors - we keep you informed with regular reports detailing performance metrics, insights, and recommendations for continuous improvement.
How we work
It all begins with a clear plan. We work closely with you to understand your business, your audience, and your ambitions. From there, we build a bespoke social media strategy that covers:
- Briefing and discover
We start by getting under the skin of your business — understanding your products or services, your market, customers, business objectives, and budget. - Review and analysis
We audit your current site, any existing ad campaigns, and take a deep dive into key competitors to see what’s working (and what’s not). - Campaign planning and setup
We define audience targeting, keyword strategy, ad structure, creative messaging, and budget allocation. - Launch and optimisation
Once your campaign is live, we monitor closely, making data-led tweaks to improve performance and reduce waste. - Ongoing support
We don’t just “set and forget.” We review regularly, report clearly, and work with you to keep things improving — month after month.
PPC isn’t just about the sponsored links at the top of Google – we can help with all of these options too:
- Search advertising: Target users actively searching for your products or services.
- Display advertising: Increase brand awareness through visually engaging ads on relevant websites.
- Remarketing campaigns: Re-engage visitors who have previously interacted with your site.
- Shopping ads: Showcase your products directly in search results — ideal for e-commerce businesses.
- Landing page optimisation: Enhance conversion rates with tailored landing pages designed to complement your ads.
Flexible solutions for every budget
Many of our clients are smaller and medium sized businesses and have limited budgets, sometimes limited marketing teams. So we are flexible in how we work and can deliver different solutions and approaches depending clients’ needs:
- Project-based campaigns:
Ideal for short-term promotions or specific product launches. - Ongoing management:
Continuous programmes with optimisation and management to ensure sustained performance. - Consultative support:
For businesses with in-house teams, we provide strategic guidance to enhance your existing efforts, making sure it supports your marketing goals.
Collaborative approach
We pride ourselves on being an extension of your team. Genuinely – this is where we get our job satisfaction from! Whether you need end-to-end management or support in specific areas, our flexible approach ensures we work in a way that suits you best.
Get started today
Ready to elevate your online presence and drive targeted traffic to your website? Or maybe you’re considering dipping your toe in Google water for the first time? Contact us to discuss how our PPC services can help achieve your business goals – one of our experts will be happy to chat!
